Coca-Cola/Rugby World Cup 2003

Coca-Cola sponsored the Rugby World Cup in Sydney, Australia and wanted to incorporate CSR initiatives into their sponsorship. I was brought on board to design and deliver a Stadium Art Program where winning art submitted by children was turned into onsite branding at the seven stadiums, and a partner-lead “Bring the Ball On” sweepstakes opportunity for youth to carry the ball onto the pitch at the Game start and stand next to players for the coin toss. Once on board, I was asked to negotiate the legal and logistical programs with South Africa and Namibia, coordinate security and accreditation procedures, manage GTM signage production and internal launch activities.  Over one million media impressions were achieved in just Australia.