Swedish conglomerate Assa Abloy AB sponsored a team in the Volvo Ocean Race to build global brand awareness and integrate the fast-growing number of companies they were acquiring. The sailing team exec recommended me to manage the two North America stopovers and their North America media efforts. As a result, the Assa Abloy team received the highest amount of media coverage in that race and also managed multiple employee Town Halls with crew appearances. We used the stopovers as opportunities to host executive briefings, and brought employees together with crew members to work on a Habitat for Humanity project to support local non-profit organizations.

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Coca-Cola sponsored the Rugby World Cup in Sydney, Australia and wanted to incorporate CSR initiatives into their sponsorship. I was brought on board to design and deliver a Stadium Art Program where winning art submitted by children was turned into onsite branding at the seven stadiums, and a partner-lead “Bring the Ball On” sweepstakes opportunity for youth to carry the ball onto the pitch at the Game start and stand next to players for the coin toss. Once on board, I was asked to negotiate the legal and logistical programs with South Africa and Namibia, coordinate security and accreditation procedures, manage GTM signage production and internal launch activities.  Over one million media impressions were achieved in just Australia.

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I was referred by a former client to Sun Microsystems Canada where I delivered a program showcasing Sun products being used by the Vancouver Organizing Committee (VANOC) for the 2010 Winter Olympics. After 18 months focusing on products and customer engagement activities, Oracle acquired Sun. Plans and budget scrapped we had three months to create and deliver a new program focusing on executive briefings with customers to introduce Oracle execs. A successful program highlighting transition plans between Oracle execs and Sun customers was executed.

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