The VMware Briefing Center required a Project Manager to deliver customer briefings, executive meetings, and manage operational elements for their VMWorld Conferences in the US and Barcelona. After successfully activating VMWorld Executive Briefing activities, I was then asked to return the following year, and additionally develop the rebranding for the VMware Briefing Center home webpage, and to serve as Project Manager for Educational Services group at VMworld responsible for supporting GTM programs and partner marketing activities.

A single project to launch and promote Keystone Resort’s River Run Village as a year-round destination using a triad of food, music and activities, turned into seven years of successful event, sponsorship and community development. Our first event, the Bluegrass and Beer Festival, was held while the area was a construction zone with one building – and had an audience of about 15. Twenty years later that festival is one of Keystone’s signature events as are enhanced versions of a number of other inaugural events we launched. 

Viceroy/Anguilla KOR Group retained me to manage two intimate sales launch events catered specifically to homeowners, referrals and prospects. I delivered two unique experiences for both owners and prospective owners that developed a sense of discerning, personalized attention through select, high-end activities options highlighted by a private Jimmy Buffet concert and team entry in a sailing regatta. The results achieved targeted referrals and qualified prospects.

Swedish conglomerate Assa Abloy AB sponsored a team in the Volvo Ocean Race to build global brand awareness and integrate the fast-growing number of companies they were acquiring. The sailing team exec recommended me to manage the two North America stopovers and their North America media efforts. As a result, the Assa Abloy team received the highest amount of media coverage in that race and also managed multiple employee Town Halls with crew appearances. We used the stopovers as opportunities to host executive briefings, and brought employees together with crew members to work on a Habitat for Humanity project to support local non-profit organizations.

Coca-Cola sponsored the Rugby World Cup in Sydney, Australia and wanted to incorporate CSR initiatives into their sponsorship. I was brought on board to design and deliver a Stadium Art Program where winning art submitted by children was turned into onsite branding at the seven stadiums, and a partner-lead “Bring the Ball On” sweepstakes opportunity for youth to carry the ball onto the pitch at the Game start and stand next to players for the coin toss. Once on board, I was asked to negotiate the legal and logistical programs with South Africa and Namibia, coordinate security and accreditation procedures, manage GTM signage production and internal launch activities.  Over one million media impressions were achieved in just Australia.

I was referred by a former client to Sun Microsystems Canada where I delivered a program showcasing Sun products being used by the Vancouver Organizing Committee (VANOC) for the 2010 Winter Olympics. After 18 months focusing on products and customer engagement activities, Oracle acquired Sun. Plans and budget scrapped we had three months to create and deliver a new program focusing on executive briefings with customers to introduce Oracle execs. A successful program highlighting transition plans between Oracle execs and Sun customers was executed.