Keystone Resort

A single project to launch and promote Keystone Resort’s River Run Village as a year-round destination using a triad of food, music and activities, turned into seven years of successful event, sponsorship and community development. Our first event, the Bluegrass and Beer Festival, was held while the area was a construction zone with one building – and had an audience of about 15. Twenty years later that festival is one of Keystone’s signature events as are enhanced versions of a number of other inaugural events we launched.