The VMware Briefing Center required a Project Manager to deliver customer briefings, executive meetings, and manage operational elements for their VMWorld Conferences in the US and Barcelona. After successfully activating VMWorld Executive Briefing activities, I was then asked to return the following year, and additionally develop the rebranding for the VMware Briefing Center home webpage, and to serve as Project Manager for Educational Services group at VMworld responsible for supporting GTM programs and partner marketing activities.

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A single project to launch and promote Keystone Resort’s River Run Village as a year-round destination using a triad of food, music and activities, turned into seven years of successful event, sponsorship and community development. Our first event, the Bluegrass and Beer Festival, was held while the area was a construction zone with one building – and had an audience of about 15. Twenty years later that festival is one of Keystone’s signature events as are enhanced versions of a number of other inaugural events we launched. 

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Viceroy/Anguilla KOR Group retained me to manage two intimate sales launch events catered specifically to homeowners, referrals and prospects. I delivered two unique experiences for both owners and prospective owners that developed a sense of discerning, personalized attention through select, high-end activities options highlighted by a private Jimmy Buffet concert and team entry in a sailing regatta. The results achieved targeted referrals and qualified prospects.

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